A useful print project brief gives your print shop the information needed to quote accurately and flag potential issues before production. It does not need to be elaborate, but it should explain what you are making, how many you need, and when you need it. Include the finished dimensions, intended use, design status, and any finishing requirements. If you are unsure about a detail, say so; that gives the shop a chance to help you choose.
Describe the project and audience
Start with the item you want printed, such as a flyer, brochure, poster, postcard, menu, or business card. Explain where and how people will use it: handed out at an event, mailed, displayed in a window, or read on a counter. The intended use can affect paper choices, readability, durability, and whether the piece needs to fold or fit in an envelope.
Share any details that shape the design, including your audience, brand guidelines, required wording, and the action you want readers to take. Note whether the artwork is finished, needs revisions, or has not been started. If you have examples of a style you like, include them as references and clarify what you want to borrow, such as the layout or color palette.
Specify quantity and dimensions
State the number of copies you need, and distinguish between different versions if the project has several. For example, list quantities by location, language, or design rather than giving one combined total. If you are deciding between quantities, ask for quotes at the amounts you are considering so you can compare options before approving production.
Give the finished size, not just the size of the supplied file. For folded pieces, provide the dimensions when closed and describe the fold if you know it. Include orientation and any special shape or trimming needs. If you have not settled on a size, share how the piece will be used and ask the print shop to suggest practical options.
Choose materials and finishing
Describe the paper or other material you have in mind, including preferences for thickness, texture, finish, or color. If you do not know the technical terms, use plain descriptions such as sturdy, uncoated, writable, glossy, or suitable for outdoor display. You can also note a budget range or priority, such as keeping costs down or making the piece more durable.
List any finishing details that matter: folding, binding, lamination, rounded corners, holes, scoring, or trimming to a custom shape. Explain how the finished piece should feel and function. A menu that gets handled often may need different materials from a one-day event flyer. Ask the shop to confirm which options suit the intended use and artwork.
Prepare files and confirm timing
Tell the print shop what files you can provide and whether they are ready for print. Include the file type when you know it, along with any linked images or fonts the designer must supply. Flag special colors, full-bleed artwork, or images that may need checking. Ask the shop for its file setup requirements instead of guessing about resolution, color settings, or bleed.
Give the date you need the printed pieces in hand, plus any event or mailing date that makes it important. Say whether you need delivery or will pick up the order, and share the delivery location if known. Leave time for a proof review and revisions before production. If your deadline is flexible or especially firm, make that clear when requesting a quote.
A strong brief answers the practical questions first: what you need, how many, what size, how it should look and feel, and when it must be ready. Add reference files and identify any open decisions so your print shop can guide the next steps. Use this checklist to prepare your request, then contact North Loop Print to discuss your project.